November 21, 2022

BROOKLYN, N.Y.–(Business enterprise WIRE)–Global structure corporation, West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s premier electronic-1st, design-led and sustainable home retailer, introduced now a new collaboration with Marimekko, the Finnish style property renowned for its art of printmaking. The new co-branded assortment consists of 13 restricted-version vacation-encouraged pieces that celebrate coloration, texture, and artisanal style. Festive attractive add-ons from the new selection involve stockings, ornaments, tree skirts, and toppers. West Elm + Marimekko retails for $20.00-$90.00 and is completely available for invest in commencing on September 26th at westelm.com/marimekko.

West Elm has lengthy appreciated Marimekko’s method to style and design, started on producing items that deliver pleasure for years to occur. Brimming with signature bold prints, the brand’s iconic offerings are quickly recognizable, attracting legions of devotees around the world. The West Elm + Marimekko selection functions a thoroughly curated assortment of archival Marimekko prints, which includes Maija Louekari’s beautiful Kuusikossa and Vellamo designs from 2012 and 2009 respectively. This timeless attractiveness of the iconic Marimekko prints, paired with West Elm’s present day aesthetic, proved to be a fantastic blend for the holiday break year. The resulting co-branded collection is a fresh, up to date, and convivial assortment that can be cherished and handed down for generations.

Jeffrey Hannoosh, Senior Vice President of Product or service Style and design at West Elm, states, “We have these kinds of admiration and regard for Marimekko’s wealthy heritage and legendary Scandinavian modern layout sensibility. Drawing from Marimekko’s intensive archives, our layout groups collaborated to make a collection of eclectic items that remix American craft and Finnish vacation custom.”

Minna Kemell-Kutvonen, Structure Director, Home & Print Style at Marimekko, claims, “We are very thrilled about this collaboration with West Elm, a model with whom we share an ethos of creating with timelessness and functionality at the forefront. The prints chosen for the capsule seize the contact of the hand and perfect imperfections so often existing in Marimekko’s design language. This assortment celebrates the pleasure of getting ready the residence for the season’s festivities – a emotion that many can relate to, no matter wherever they stay.”

Hero items consist of Top rated Stitched Quilted Stockings ($40) and Tree Skirts ($90), Patchwork Ornaments ($25), a Felt Tree Advent Calendar ($75), and a Woven Wood Tree Topper ($42).

To master additional about West Elm + Marimekko, make sure you take a look at westelm.com/marimekko.

Consumers are also invited to join the dialogue about the collaboration on social media with @westelm and @marimekko.

ABOUT WEST ELM:

Born in Brooklyn in 2002, West Elm is a international style and design organization focused to reworking people’s life and areas through creativity, type, and objective. We generate authentic, present day, and very affordable house decor, and curate a world wide assortment of area, ethically sourced, and Honest Trade Certified™ products and solutions readily available on line and in 100+ merchants globally. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world’s most significant digital-1st, structure-led and sustainable home retailer, and take part in The Vital Rewards, a free-to-sign up for loyalty program that gives customers exceptional added benefits across the fleet of ideal-in-course makes.

ABOUT MARIMEKKO:

Marimekko is a Finnish lifestyle style enterprise renowned for its unique prints and colours. The company’s products portfolio incorporates high-excellent clothes, bags and equipment as very well as property décor goods ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed materials gave it a potent and distinctive id. In 2021, the company’s net profits were EUR 152 million and manufacturer revenue of the merchandise globally amounted to EUR 376 million. Globally, there are about 150 Marimekko merchants, and on the net shop serves shoppers in 35 countries. The key markets are Northern Europe, the Asia-Pacific area and North The us. The Team employs about 410 persons. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

WSM-PR