May 20, 2024
These Indian home decor startups are revolutionising the interior design space

Who does not want their house to look good and inviting? In a lot of ways, the COVID-19 pandemic served us reconnect with our residences and built home decor an essential part of daily life, many thanks to mounting disposable revenue.

Presently, persons want to make their households welcoming, lively, and pleasing as they have really develop into havens.

In accordance to an IMARC report, the world-wide house décor sector was valued at $682 billion in 2021, and is anticipated to reach $898.3 billion by 2027, expanding at a CAGR of 4.8 per cent involving 2022-2027.

Though numerous substantial-end brands have been working in this area for many years, lots of Indian dwelling décor startups are now furnishing impressive, very affordable, and high-high-quality answers to cater to center-class homes.

YourStory has place together a checklist of startups that can assistance make around your household with their handcrafted and top quality solutions.

The Yellow Dwelling

Established in 2017 by Abhinayah Sundaramoorthy and Nandakumar Lakshmanan, Bengaluru-centered The Yellow Dwelling would make vibrant and brilliant household furnishings from sustainable resources and moral techniques.

The modern day property furnishing brand’s products and solutions are retailed throughout India and overseas by means of ecommerce internet sites, together with Amazon, Myntra, and Pepperfry, and its site and physical outlets.

The startup operates across 3 states in India, a warehouse in Tamil Nadu, two retail outlets and an encounter centre in Bengaluru, and a franchise shop in Hyderabad.

By 2025, it aims to open up 20 a lot more merchants in India and foray into worldwide marketplaces.

“Our product or service array is grouped beneath the types of residing, eating, bedding, and house décor. Under this, we have curtains, cushions, table linen, placemats, flat sheets, fitted sheets, quilts, throws, and an array of dwelling décor goods — ranging from woven grass and macrame to wood curios and ceramics,” points out Abhinaya.

“At The Yellow Dwelling, operation fulfills aesthetics, so all the colours we use for printing and dyeing satisfy the greatest basic safety requirements (OEKO-TEX). No dangerous chemical compounds are used. Our items are harmless for the skin of our craftsmen and buyers. Our merchandise are also completely made in India,” says Nandakumar.

Classic Vistara

Launched in 2019 by Arpita Sahu, Bhubaneswar-dependent Classic Vistara is an artisanal house décor brand that would make an comprehensive collection of furnishings, attire, and residence décor, which includes coasters, wall decor, wall plates, trays, and a lot more.

The startup offers handcrafted and hand-painted solutions, often getting days to develop a concluded piece. It promises the wooden and medium-density fibreboard (MDF) is sourced from Saharanpur, Uttar Pradesh.

Vintage Vistara specials has a large solution array in various art varieties, such as Madhubani, Kalamkari, Pattachitra, and extra. Its products are readily available throughout the world also as a result of its ecommerce keep.

“When I arrived back again to Odisha just after a few stints outdoors, I realised there is enormous talent in my homeland, with Pattachitra being just one of the most wonderful and intricate in depth artwork kinds,” suggests Arpita.

He adds, “I constantly experienced a artistic side to me, which was remaining unexplored. So, I jumped at the initial option of starting a inventive organization when I learned the enormous scope of our Indian folk artwork varieties.”

City Room

Founded by Radhika Koolwal in 2018, Ahmedabad-based house decor and furnishing manufacturer City Room delivers products and solutions, such as cushions, comforters, bedspreads, quilts, table linens, cushion covers, and curtains, at cost-effective price ranges.

The startup operates on the B2C model as a client-going through model and also manufactures for white-label makes. Goods are readily available on ecommerce channels, including Myntra, Amazon, Pepperfry, Ajio, Flipkart, and its web site, amid some others.

Pine Cone

Launched by Nikita Gupta in 2020, New Delhi-primarily based Pine Cone can make craft-primarily based residence décor. It operates as a immediate-to-consumer (D2C) small business, mainly by way of Instagram merchants. It also sells through offline merchants in Hyderabad and Delhi.

“The concept of a gradual and sustainable lifetime came into existence as folks spent extra time at home and it reflected really swiftly on brand names and organizations. This gave me a cue to prepone my plan of performing with crafts in India,” Nikita says.

Pine Cone hires artisans from distinctive sections of India, such as Himachal Pradesh, Assam, Manipur, the Northeast, and Jammu.

The startup statements that all-around 90 {ae4c731f0fa9ef51314dbd8cd1b5a49e21f1d642b228e620476f3e076dd7c050} of its artisans are gals from remote areas of India.

“We have close to 15 to 18 artisans who get the job done below us straight. These artisans are section of clusters in the villages that prepare jointly and do the job with each other. So we have access to a lot of far more artisans,” she points out.


Founded in 2020 by Nidhey Pan and Neeti Maacker, Rajkot-based InnoDesignsInnoDesigns presents a extensive range of modern, typical, and tasteful household furnishing and décor possibilities.

The startup aims to disrupt the current market by offering a tech interface wherever consumers can pick any home furnishings layout that can be constructed by a lot of listed carpenters and compact and medium-scale makers in their locality.

It offers customisation in all elements — be it cloth, wood, or dimension. The platform leverages AI to understand its consumers and assistance them select the suitable furniture.

“InnoDesigns presents a diverse assortment of basic, modern day, and stylish household furnishings, furnishings, and decor choices. We commenced as a pure marketplace design. We aid neighborhood artisans and suppliers operate their showrooms, They otherwise simply cannot find the money for large paying out on internet marketing, are not able to cater to the correct marketplace, and are not equipped to go to sector mainly because of absence of knowledge and huge opponents in the space,” states Nidhey.