September 29, 2022

Eco-friendly Bay Road will before long get a contact of Pacific Coast Freeway.

California-dependent household-furnishings and -decor brand Serena & Lily is set to open up its to start with suburban-Chicago retailer at 1070 Gage Avenue, the corner creating in Winnetka that was most not too long ago occupied by Jos. A. Financial institution.

The project and its renovations obtained the go-in advance on Feb. 22 from the Village of Winnetka’s Style Review Board.

The building at 1070 Gage was remaining vacant in 2020, when Jos. A. Lender closed a vast majority of its strorefronts like its places in Winnetka and Wilmette. Right before Jos. A. Bank, the building was a BMO Harris Bank department.

Serena & Lily options lease the area and revamp each the exterior and interiors to go well with its desires. Most notably, the organization will paint the the exterior brickwork white, according to Village of Winnetka documents.

The vacant setting up at 1070 Gage Street in Winnetka.

In addition, according to the programs, black Serena & Lily signs will go up on the wall experiencing Eco-friendly Bay Highway and previously mentioned the entryway facing Gage Road. A white picket fence reportedly will border the north garden struggling with Gage Avenue, and inside the fence will be a courtyard — that includes blue brick pavers and flower packing containers — that Serena & Lily will use to show seasonal home furniture.

In accordance to its site, Serena & Lily design is “casual and coastal, calm however refined. Our patterns blend common influences with modern day strains eclectic inspiration with fantastic American design and style.”

It sells bedding, furnishings for the whole household, outside design answers, and residence decor, these kinds of as pillows, rugs, wall art and gentle fixtures.

The organization started in Mill Valley, California, in 2003 as a wholesale provider of household products, specializing in nursery furnishings. It opened its very first storefront about 7 yrs afterwards. The Winnetka site will be Serena & Lily’s 16th design and style shop and second in Illinois, becoming a member of the location in Chicago’s Aged Town community (853 W. Armitage Ave.)

According to a social media put up by the Village of Winnetka, Serena & Lily will open up at some point in 2022. Officers did not promptly return The Record’s request for extra data.


The Report is a nonprofit, nonpartisan local community newsroom that relies on reader assistance to fuel its impartial nearby journalism.

Subscribe to The Record to fund responsible news protection for your neighborhood.

Currently a subscriber? You can make a tax-deductible donation at any time.