April 21, 2024
Chongqing Company Innovates Intangible Cultural Heritage Industry

Chongqing – As highlighted in the report to the 20th Nationwide Congress of the Communist Bash of China, China is dedicated to preserving its intangible cultural heritage. Sanxia Embroidery Handicraft Co. Ltd, a foremost embroidery organization centered in Chongqing’s Wanzhou District, contributes enormously to this hard work.

Sanxia Embroidery Handicraft Co. Ltd., dependent in Chongqing’s Wanzhou District, is a main embroidery business specializing in intangible cultural heritage. Considering that its establishment in July 2005, the company has acquired numerous accolades, which include “Ethnic Minority Exclusive Demands Commodity Selected Generation Enterprise” and “Chongqing Crucial Cultural and Tourism Business.”

Sanxia Embroidery’s main organization is regular embroidery, and it has proven its brand “The Place of A Needle&Thread.” (Picture/Sanxia Embroidery)

In addition to standard embroidery, Sanxia Embroidery has founded its model with the “Place of Needle & Thread” line of higher-finish embroidered items. There are three major categories in the solution line: “Embroidery Residence Furnishing,” “Jade-like Modest Objects,” and “Artwork Operate Selection.” By applying common embroidery craftsmanship to a number of fields, these types of as environmental artwork, house decoration, traditional clothing, and personalised customization, the company has preserved and handed on conventional embroidery craftsmanship.

Sanxia Embroidery’s product “Embroidery Property Furnishing.” (Picture/Sanxia Embroidery)

In present day diversified and hugely competitive marketplace, intangible cultural heritage and classic craftsmanship facial area serious troubles, these as lack of product or service innovation, out-of-date output modes, one profits strategies, and deficiency of successors. 

By way of major info and artificial intelligence technologies, the corporation has proven a skilled technologies team and made a number of application platforms, which includes the “PCP Personalised Customization System,” “OMS Artificial Intelligence Manufacturing Management Process,” and “EMP Organization Thorough Information Management Platform.” By digitizing investigation and enhancement, clever output, and on the web gross sales, the organization has correctly solved issues and bottlenecks in merchandise study and improvement, production, and sales of common craftsmanship. 

By optimizing the system mechanism thoroughly, the business has been ready to boost the high quality of its merchandise, supply a better product sales expertise, and faucet into the huge demand from customers for customized goods and substantial-benefit conversions of classic craftsmanship.

With its dedication to preserving conventional craftsmanship and contributing to poverty alleviation, the business reveals Chinese culture’s energy and international competitiveness.

Sanxia Embroidery’s workshop. (Photograph/Sanxia Embroidery)

In the up coming 3 decades, Sanxia Embroidery aims to build an on-line and offline built-in exhibition and internet marketing system that handles the countrywide and world-wide intangible cultural heritage sector. The system will serve as the foundation for progressively producing a seamless online and offline industrial product, producing annual gross sales earnings of 800 to 1,000 million yuan (about 116.16 to 145.2 million U.S. dollars) and contributing to revitalizing the intangible cultural heritage business.

Apart from cultural preservation, the corporation contributes to poverty alleviation in the country. Due to the fact 2019, the firm has established a “Sanxia Embroidery Inheritage Poverty Alleviation Workshop” in Longju City and a Sanxia Embroidery “Production, Review, and Tour” practical experience middle in Shiping Village, Henghe City, a town-degree rural revitalization zone.

Sanxia Embroidery has established its sights on advertising and marketing rural revitalization by giving comprehensive-time and versatile work alternatives. (Photo/Sanxia Embroidery)

Additionally, the corporation is fully commited to supporting persons with disabilities realize self-value as a result of employment. In pursuit of this target, the organization has established its sights on advertising rural revitalization by providing complete-time and versatile work chances to about 800 disabled people about the future 3 yrs.